Jordan Brady is a renowned commercial director with over 1,200 national and regional spots to his name. A former stand-up comedian turned filmmaker, he has directed major campaigns featuring Will Ferrell, Kevin Hart, Kathryn Hahn (Chrysler), Lamorne Morris (Buick), Arnold Schwarzenegger, and Brad Paisley. His expertise spans comedy, visual effects, and cinematic storytelling, with standout work including 50+ sleight-of-hand magic trick spots for Toyota Saatchi LA.

His work has earned Clio Awards, ADDYs, One Show Pencils, AICP Awards, and more, frequently featured in AdWeek, Ads of The World, and Agency Spy. Jordan also shares his expertise through the Respect the Process podcast and Commercial Directing Bootcamp, helping the next generation of filmmakers master the craft.

From high-profile brands to cutting-edge campaigns, Jordan Brady delivers bold, award-winning storytelling that connects and entertains.

Michael Sanford is a distinguished casting director with over two decades of experience in the industry. In 2000, he founded Sanford Casting, which has since become a prominent name in commercial, television, and film casting. Throughout his career, Michael has collaborated with top directors, production companies, and advertising agencies, contributing to projects that have garnered prestigious accolades, including Oscars, Emmys, and DGA Awards.

In 2006, Michael expanded Sanford Casting’s services to include the Spanish-language market, demonstrating his commitment to diversity and inclusivity. By 2010, he launched a feature-length and short film division, with credits such as A Pebble of Love, A Reason, California Solo, I Melt with You, Mosquita y Mari, The Sleepy Man, and Dustland.

Notably, Michael’s casting expertise led to the discovery of talent for Lena Dunham’s film Sharp Stick, which premiered at the Sundance Film Festival. His enduring passion for casting and unwavering commitment to authentic storytelling have solidified his reputation as a leading figure in the entertainment industry.

For over two decades, Dan Bell has been a leading force in casting for TV commercials, bringing authenticity and relatability to campaigns with an unmatched ability to discover compelling faces and stories. As the founder of Dan Bell Casting, he has built a reputation for identifying individuals who truly connect with audiences—whether they are everyday people, niche athletes, or extraordinary personalities.

Dan’s expertise goes beyond simply finding talent—he specializes in uncovering the remarkable within the seemingly ordinary. His team has successfully tracked down everyone from 80-year-old surfers who still ride the waves daily to individuals identified only by a first name in an obscure newspaper article. Whether casting body doubles, highly specific character types, or fulfilling near-impossible client requests, Dan approaches each project with precision, creativity, and a deep understanding of storytelling.

With a diverse portfolio of high-profile campaigns and a client list that speaks for itself, Dan Bell Casting has set the industry standard for Real People Casting. Dan’s ability to identify authentic talent, combined with his insight into human connection and branding, makes him a trusted leader in the casting industry and an invaluable partner for brands looking to create impactful, memorable content.

ASG Casting, Inc. is a full-service casting company specializing in commercials, television, web-based, and new media content. Their expertise spans subtle comedy, improv, heavy dialogue, beauty, children, and real people casting. With over 2,000 commercials to their credit, ASG has cast iconic campaigns, including NIKE’s “Frozen Moment” with Michael Jordan, Miller Lite’s “Catfight,” the Oscar Mayer Wiener Search, the Fanta Girls, and Bud Light’s Emmy-nominated “Magazine Buyer.”

Arlene Schuster-Goss is a NYU Tisch graduate in Film, Arlene began her career coordinating talent for rock documentaries in New York before transitioning to commercials and independent features as a talent coordinator and 2nd A.D. Her close work with actors led to roles as a personal assistant to Raquel Welch and an on-set liaison for high-profile talent.

Early in her career, she was an in-house casting director at HKM Productions, traveling nationwide to cast real people for major brands like American Airlines and Oscar Mayer. Her deep industry experience and film background give her a director’s eye for casting, ensuring every session finds the perfect talent.